AT EXPO2015 ITALY AND CHINA SIGN FIVE NEW BILATERAL AGREEMENTS FOR THE CULTURAL AND CREATIVE INDUSTRIES

22/07/2015 09:25:00 | News

FOSTERED BY FRANCESCO RUTELLI’S PRIORITÀ CULTURA ASSOCIATION

MILAN – An important and practical page in the cooperation between Italy and China was written today 22 July at Expo2015: five agreements on cultural diplomacy and the creative industries were signed at the end of the bilateral conference organized by Priorità Cultura and the China Public Diplomacy Association.

The association headed by Francesco Rutelli, former Italian Minister for the Arts and Deputy Prime Minister, gathered together eighty authoritative representatives of the Chinese worlds of diplomacy, culture, business and creativity at the Milan Expo Conference Center, who signed projects and practical commitments on Food and Food Academy, audiovisual equipment, sport and cultural infrastructures. The prestigious China Diplomacy Association, led by the former Beijing Foreign Minister, Li Zhaoxing, is a partner to this initiative.

The China Diplomacy Association, which represents the leading public and private entities operating in a cultural, diplomatic and business sphere, has built a synergy with Priorità Cultura which following the conclusion of the new Italo-Chinese agreements has led to the success of the planned objectives for the second consecutive year.

The proceedings of the conference got under way at 10 o’clock at the Expo Conference Center with the opening greetings being given by Giuseppe Cala, the Expo2015 CEO, and Giuliano Pisapia, the Mayor of Milan, and with speeches being made by Francesco Rutelli and Li Zhaoxing, the authoritative symbol of the new direction being taken by Chinese cultural diplomacy.

The following people also intervened among others: Ilaria Borletti Buitoni, undersecretary for culture; Li Ruiyu, the Chinese ambassador to Italy; Carlo Bagnasco, the CEO of Energetic Source S.p.A.; Riccardo Monti, the president of ICE; Song Gongmei of the National Commission for Chinese Development and Reforms; Francesco Micheli, director of the Mito Festival and a director of the La Scala Theater; and Giovanni Puglisi, director of the Italian Commission to UNESCO.

The texts of the memoranda of understanding that were signed will be available on the website www.prioritacultura.it

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